Yoyic Huojunpaopao: Sparkling Live Probiotics Drink

Introducing a Refreshing and Healthy Beverage

Yoyic Huojunpaopao was inspired by the desire to create a drink that embodies the coexistence of taste and healthiness. The elegant and light shape of the bottle appeals to the young target audience who prioritize their well-being. The label design exudes vitality and energy, with bold Chinese calligraphy characters that evoke excitement. The bubbles depicted on the label represent the brisk vitality of the live probiotic bubble drinks, creating a visually captivating representation of the product's sparkling nature.

What sets Yoyic Huojunpaopao apart from other beverages is its focus on live probiotics. While sparkling drinks are trending in China, there are limited options for probiotic sparkling drinks. Yoyic Huojunpaopao fills this gap by offering a brand-new product that combines the benefits of sparkling lactic acid bacteria with live probiotics. With low sugar and zero fat, this drink not only uplifts and refreshes but also promotes a healthy lifestyle. The iconic brand image of Huojunpaopao represents the yoyic brand's commitment to quality and innovation.

The realization of Yoyic Huojunpaopao involved the use of advanced technology and production equipment. To maintain the activity of the high-live probiotics, cold chain transportation and storage were selected. The 388ml PET bottle, with its clear color and dimensions of Diam (max.) 64mm x Height 216mm, was designed to achieve the texture of glass, using high transparent PET materials.

Yoyic Huojunpaopao is primarily sold in convenience stores with a cold chain distribution system. This ensures that the drink reaches consumers in its freshest and most refreshing state. The project, which started in February 2020 and concluded in March 2021, involved bottle sample production in Sidel Shanghai.

The design of Yoyic Huojunpaopao was driven by extensive research and a deep understanding of consumer needs. The goal was to create a product that caters to individuals seeking unconventional, exciting experiences while prioritizing their health and well-being. The packaging design aims to evoke emotions and provide a visually appealing experience that complements the functional benefits of the drink.

Overcoming creative and technical challenges, Yoyic successfully combined the properties of traditional probiotic drinks with the effervescent sensation of sparkling beverages. The result is a bold and refreshing design that effectively communicates the healthiness and digestive benefits of live probiotics.

Yoyic Huojunpaopao has received recognition for its exceptional design. It was awarded the Bronze A' Design Award in Packaging Design in 2021. This prestigious accolade is bestowed upon designs that demonstrate creativity, resourcefulness, and a commitment to improving the quality of life. Yoyic Huojunpaopao stands out for its technical and creative excellence, making it a truly remarkable addition to the beverage market.

Yoyic Huojunpaopao is a testament to the innovative spirit of Tingting Wang and the entire design team, including Lei Jiang, Jian Sun, Jun Yang, Jing Liang, Yong Zhang, Hua Xie, Xiaoyan Wang, Chengjie Ding, Chang Liu, and Yincheng Liu. Their dedication and expertise have resulted in a beverage that combines taste, healthiness, and excitement, offering consumers a truly unique and refreshing experience.